I believe these two trials look a lot betetr than before. instead of using a brush or sharpie, i use the lid on the ink pot to create this effect. it turned out a lot better than expected and i think the colours i used really compliment each other and you can also see how julie verhoeven has really inspired me. what i found was difficult was that the lid ran out of ink easily, so the ink marks look washed out in some places which is not what i wanted. i will have to find a way to make sure that i can cover up the places where the ink has washed out
Sunday, 17 April 2011
sketch trials
i decided to do some more trials using different materials
I am going to experiment more with different materials i can use with ink and see how it turns out.
The idea was to create a illustration to represent a department which will be in the building to put on the walls along side the arrows. so there would be a photography arrow with a drawing to accompy it.
i used a paint brush and ink on the blue one, it hought it turned out okay but too detailed. i wanted a sketchy 10 minute looking job but still creative.
On the red one i used a black sharpie, i dont think it turned out as well as i hoped as you are quite limited when it comes to line drawings especially with a sharpie.I am going to experiment more with different materials i can use with ink and see how it turns out.
The idea was to create a illustration to represent a department which will be in the building to put on the walls along side the arrows. so there would be a photography arrow with a drawing to accompy it.
Before with the trials, i thought the writing seemed too 'informal' and messy. I decided to scan the backgrounds in and place a font on top from photoshop and use a tablet to draw on the swirls. I thought this look so much better and gave me a better idea on how i could develop it further
The idea is to have this printed on white walls so the arrows will direct in the direction its supposed to. I dont think it is hard to read and i find it very simple but different to an ordinary sign
Julie Verhoeven
Julie Verhoeven is an artist and designer based in London.
After studying fashion she began her career assisting John Galliano before working in the fashion industry as a designer, illustrator, creative director and tutor.
After studying fashion she began her career assisting John Galliano before working in the fashion industry as a designer, illustrator, creative director and tutor.
Verhoeven’s own fashion label, Gibo by Julie Verhoeven,
was launched in September 2002, and she went on to collaborate
with global brands including, Louis Vuitton, Versace, Mulberry
and H&M.
I found Verhoeven by looking through books of design, what really caught my eye was her invitations to a show 'Fat Bottomed Girls' and 'unforgiven' I thought her style of drawing and use of colour was really similar to how i wanted to design the interior and way finding of the building.
I really liked how she did the writing in this invitation here. I thought how the swirls joined together was really playful and carefree. I could establish this idea and make it into arrows for wayfinding. I believe this would work well with the branding of the building as it is for art, musical theatre etc.
was launched in September 2002, and she went on to collaborate
with global brands including, Louis Vuitton, Versace, Mulberry
and H&M.
I found Verhoeven by looking through books of design, what really caught my eye was her invitations to a show 'Fat Bottomed Girls' and 'unforgiven' I thought her style of drawing and use of colour was really similar to how i wanted to design the interior and way finding of the building.
I really liked how she did the writing in this invitation here. I thought how the swirls joined together was really playful and carefree. I could establish this idea and make it into arrows for wayfinding. I believe this would work well with the branding of the building as it is for art, musical theatre etc.
To get a better insight we were told to redesign the BRIT school logo so we got a better idea on how visual branding could work.
First i looked at the logo, the main colour schemes and how it worked. Orange and blue were the main colours used in the logos, although the Blue would change to green or turqouise in some photographs.
I then made a brainstorm on what could be suitable to create a motif. For example typography, colours and objects that could work well with the new building.
I foccused more on colours here. i decided that pastel natural colours should be used to have a relaxed feel about the building. as too many bright colours could cause headaches and general dislike throughout the public. I dont want to relate the design to something thats already familiar with people.
I thought of keeping the main design, but changing the background. Mixing in different colours, somewhat to represent the mixing of different subjects and people in the new building. I thought this looked really nice and worked well with the logo. I will take this further into my concept designs
BRIT school
I personally see the school as something colourful, in personality and atmosphere. Although the school is mainly well known for the BRIT awards and the music talents that come from the school (Amy Winehouse, Adelle, Kate Nash) but the school has much more to offer.
Sunday, 10 April 2011
Aedas
The architectual firm Aedas will be designing and building the new building for the BRIT school. I looked into the firms website and look at their buildings to get a better idea of what to expect. The firm works with a lot of large buildings and uses glass quite often.
Out of their work i thought this was really amazing and good, due to its height and design. as it has a twist going around the building, it almost looks physically impossible to build something like it. i thought it was very creative and different from the typical block buildings.
Out of their work i thought this was really amazing and good, due to its height and design. as it has a twist going around the building, it almost looks physically impossible to build something like it. i thought it was very creative and different from the typical block buildings.
University of Naples Metro Station
Starbucks brand and logo development
The colours used give the impression of Eco-friendly due to the green feel of the branding.
Sunday, 3 April 2011
Architecual Spaces 2
Antoni Gaudi is a well known architect, famous for his wide imagination and the fact he never drew detailed drawings of his works. Gaudà conceived his buildings in a global manner, taking into account both structural and decorative functions. his architecture featured a series of crafts, ceramic, stained glass, iron forging, carpentry, etc. Gaudi’s work culminated in an organic style that was inspired by nature.
Gaudi's work is an incredible inspiration, he use of colours and shapes is really significant in his work especially the use of nature.
His buildings don t look like buildings, they look like something off an alien planet or from a fantasy film. The colours are very bright and pastel, complimenting each other. Even the roof of his buildings look like endless colours of fish scales in a ocean, it is very imaginitive and beautiful.
Not only has he designed buildings, but gardens as well. Making structures like bridges and pathways.
Gaudi's work is an incredible inspiration, he use of colours and shapes is really significant in his work especially the use of nature.
His buildings don t look like buildings, they look like something off an alien planet or from a fantasy film. The colours are very bright and pastel, complimenting each other. Even the roof of his buildings look like endless colours of fish scales in a ocean, it is very imaginitive and beautiful.
Not only has he designed buildings, but gardens as well. Making structures like bridges and pathways.
Architectural Spaces
The pompidou Centre.
The Centre was designed by the Italian architect Renzo Piano, the British architect couple Richard Rogers and Su Rogers, Gianfranco Franchini, the British structural engineer Edmund Happold, and Irish structural engineer Peter Rice. The project was awarded to this team in an architectural design competition, whose results were announced in 1971. Reporting on Rogers' winning the Pritzker Prize in 2007, The New York Times noted that the design of the Centre "turned the architecture world upside down" and that "Mr. Rogers earned a reputation as a high-tech iconoclast with the completion of the 1977 Pompidou Centre, with its exposed skeleton of brightly colored tubes for mechanical systems. The Pritzker jury said the Pompidou "revolutionized museums, transforming what had once been elite monuments into popular places of social and cultural exchange, woven into the heart of the city."
Initially, all of the functional structural elements of the building were color-coded: green pipes are plumbing, blue ducts are for climate control, electrical wires are encased in yellow, and circulation elements and devices for safety (e.g., fire extinguishers) are red.However, recent visits suggests that this color coding has been partially removed, and many of the elements are simply painted white.
I personally think the building is very strange, it is out of the ordinary and is actually something out of this world. It's much like something you would see out of SCI-FI films or games. It is unique and very thoughtful. But i think it doesnt look appealing, the outer wires make it look very unnatractive and messy but i appreciate the idea and concept behind it.
The Centre was designed by the Italian architect Renzo Piano, the British architect couple Richard Rogers and Su Rogers, Gianfranco Franchini, the British structural engineer Edmund Happold, and Irish structural engineer Peter Rice. The project was awarded to this team in an architectural design competition, whose results were announced in 1971. Reporting on Rogers' winning the Pritzker Prize in 2007, The New York Times noted that the design of the Centre "turned the architecture world upside down" and that "Mr. Rogers earned a reputation as a high-tech iconoclast with the completion of the 1977 Pompidou Centre, with its exposed skeleton of brightly colored tubes for mechanical systems. The Pritzker jury said the Pompidou "revolutionized museums, transforming what had once been elite monuments into popular places of social and cultural exchange, woven into the heart of the city."
Initially, all of the functional structural elements of the building were color-coded: green pipes are plumbing, blue ducts are for climate control, electrical wires are encased in yellow, and circulation elements and devices for safety (e.g., fire extinguishers) are red.However, recent visits suggests that this color coding has been partially removed, and many of the elements are simply painted white.
I personally think the building is very strange, it is out of the ordinary and is actually something out of this world. It's much like something you would see out of SCI-FI films or games. It is unique and very thoughtful. But i think it doesnt look appealing, the outer wires make it look very unnatractive and messy but i appreciate the idea and concept behind it.
Brand Identity
When researching brand identity i looked at 3 popular brands which i thought logo's were the most recgonisable in popular culture.
First i looked at the logo for Apple inc. A company most recognisable for the production of electronical software and computer software. I believe the logo is very significant to the idea of the company, as it looks very metallic but simple at the same time. Much like the products they produce. The colour is simple, but you often see variations of the logo for example the rainbow logo. Which supposedly would appeal to children and young adults, who are not looking for professional software.
Next i looked at the logo for the fast food resturant KFC. Also known as Kuntucky Fried Chicken. The company was founded as by Colonel Harland Sanders, who died in 1980, is an important part of the company's branding. He is featured in many of the Companys logos and advertisments. The use of colour will goes well together as it is bright and colourful and compliments the white and brown.
The third company i looked at was the film production studio Universal. You see it in the opening of many films and see it as something very simple. The colours are realistic and represent the name 'Universal'. As it is the Earth with the logo wrapped around it. I chose this because the logo represents its name, much like Apple Inc. The font is very overpowering, wrapped with gold and a shine across it. I thought it was clever as it also represents the kind of power the universe is, and the studio itself.
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